It’s no secret that content writing for SEO requires a certain skill. Like an alluring aroma from a curbside food truck, well-written web content catches attention and draws traffic.
When done right, SEO content writing can unearth a buried website and even generate new customers for a business. A professional copywriter knows how to entice readers while applying effective search engine optimization techniques. How is it done?
Seven Signs of an Effective SEO Content Writer
- Writes attention-grabbing headlines.
The best blog headlines or page titles are brief, keyword sensitive, active, and fewer than 60 characters. A strong headline or page title of eight words or less displays best in search engine results. It also uses enticing adjectives to describe the topic so that readers will want to read more. Moreover, it is important to incorporate subheads in page content because they tempt readers to keep on reading. - Hooks readers with a captivating lead-in.
Besides providing the gist of the subject matter, the lead sentence should whet a reader’s appetite. Think of the introduction as an appetizer. It should quell readers’ hunger a little and ready their taste buds for the main course. Most importantly, the lead sentence should include a focus key phrase to impact SEO but without diminishing its effect. - Simplifies the writing and sentence structure.
Basically, concise but meaningful writing increases SEO. Google’s search algorithm can easily scan page content that’s written in context for everyday people. Really, the closer the writing is to natural language, the better. The targeted audience should always be the focus of the writing. If the content is easy for readers to process, it will be for Google too. Standard practice is to limit sentences to 20 words or less. - Checks grammar and spelling.
Poorly written content can leave a sour taste in a reader’s mouth and dissuade further reading or site browsing. Honestly, it can even tarnish a brand image. A polished writer keeps content clean and free of senseless spelling and grammatical errors. - Appropriately builds links.
Linking content not only helps to improve a website’s rank on Google but directs visitor traffic, too. Google better understands a website’s structure when the content contains contextual internal links to related information on other webpages. Additionally, internal links coax visitors to stick around and peruse a site a little longer. External links to more popular websites are important, too, because they help to validate your webpage’s content. A professional content writing service will use them wisely to point to an authority on a subject matter. The content writer should make sure that referenced websites are reputable. - Optimizes the research.
Keyword research is essential when writing website content. Keywords bait internet users who use like terms to search for information. There’s a knack to identifying the keywords of trending or industry topics to lure the right visitors to your website. A copywriter with SEO planning experience will have the knack and know-how to strategically incorporate key phrases into readworthy copy. - Writes actively, not passively.
Good, energetic content should put readers in a present frame of mind. A website trying to move forward should avoid passive voice and terms such as “was” and “were.” Instead, its content should lead a subject to action. For example: “The team finished the work on time.” Not, “The work was finished on time by the team.”
To attract visitors to your business website and outshine competitors, invest in quality content writing services. Make room in your marketing budget for a professional content writer who practices the above techniques.
Write on Time Consulting offers effective SEO content writing for a sure return on investment. Inquire about our professional writing services. Contact us, today, for a free consultation.