Just as a chance encounter or introduction by a mutual acquaintance can spark a friendship between two people, a business website can be a catalyst for new customer relationships.
A good first impression whets a person’s appetite and builds curiosity. When a business website is attractive, open and engaging, first-time visitors will want to know more about your company and even schedule a date to become better acquainted with your services.
To attract internet users, a business website must have these important characteristics:
1. Visual Appeal
An eye-catching but simple, easy-to-follow layout is always best. You can still astound visitors with graphics without visually overwhelming them. Images should complement the written content and convey a company’s persona.
2. Well-written Content
Reflecting a company’s brand voice while incorporating keywords for search engine optimization are definitely important. However, the language and tone of a website should remain professional and conversational. Reaching your targeted audience should always be the primary goal when writing website content. Don’t hold back in describing your business and its services. Keep potential customers in mind. Tell them exactly what they want to know in plain and simple terms. When done right, website content will be easy for site visitors and Googlebot to decipher.
3. Easy Website Navigation
A website shouldn’t be an obstacle course but rather a guide to your business. When establishing your website navigation, attempt to answer questions most commonly asked during a first encounter: Who are you? What do you do? How can I contact you? Site menu titles should be creative but also short and simple. A website navigation will differ per business, but best practice is to limit menu options to no more than seven links. Order them appropriately, too. Perhaps try to mimic the flow of a live conversation. After briefly describing your business at “home,” divulge more about its infrastructure on an “About Us” page. Then, present business “Services” or “Products,” and maybe allow visitors to “Shop” for them directly on your website. Lastly, provide a way to “Contact” the business.
4. Mobile Optimization
In this information age, websites must be designed for all users. Current statistics show that the majority of global internet browsers are mobile. Ensure that your company website is mobile-friendly and easy to navigate no matter if the visitor is a desktop, smartphone or tablet user. Your website’s Google search rankings depend on its mobile optimization and availability to all users.
Quite frankly, you only have a few seconds to wow an average website visitor. Capture and hold attention with a business website built with great looks, dialogue, details and accessibility. In fact, Write on Time Consulting can develop one for you. Write on Time Consulting designs and develops affordable websites for small businesses. Contact us for a consultation.
Revisit Write on Time Consulting’s blog page for more digital marketing tips.