The saying “seeing is believing” holds true in marketing a business. Spectators believe they’ll get exactly what they see in a brand, so their view of it must be crystal clear. Brand consistency is key.
Actually, a Lucidpress report reveals that consistent branding increases revenue by 33 percent. Once you’ve established and registered a business name, use it, brand it and promote it consistently in all marketing platforms.
Why is Brand Consistency Important?
Strong, consistent brand representation makes it easy for consumers to identify a business. Inconsistent use of a business name confuses them. Also, it can make a company appear uncertain, unprofessional and untrustworthy, especially on the internet. Take pride in the name attached to your business by nurturing it with careful and professional content marketing.
How to Maintain Brand Consistency
Use the following strategies to persistently project a clear view of your brand.
- Get all eyes and hands on deck. It’s important that everyone involved in marketing your business knows your brand, including the company motto. Establish, early, the correct spelling of your company name with writers, graphic artists and web developers for equal and adequate brand representation.
- Scan online listings for inconsistencies. Search your company’s name on the internet, periodically, to see how it appears to web users. Identify any spelling inaccuracies and request changes if you don’t manage your own business listings in online directories and profiles.
- Tag everything. Brand all marketing assets to help consumers identify and distinguish your company from competitors. Stamp online ads, business profiles, social media pages and posts, website and printed marketing materials with the business name, logo and catchphrase. It will leave indelible marks that consumers will recognize and remember.
- Create a branding style guide. A style manual serves as a universal guide to a company’s brand name, logo and design preferences. It can help ensure that employees understand your company brand and that they consistently represent it in business letters and in marketing copy and assets. A branding guide doesn’t have to be elaborate, either. It can be just as effective and easy to maintain in a simple format. Write on Time Consulting suggests creating a digital or electronic style guide that employees can easily access, manage and view in a shared communication or computer network. Avoid the unnecessary, recurring costs of a printed style guide, which can be easily forgotten on a shelf.
Write on Time Consulting offers branding assistance. We can develop a precise branding strategy to promote and preserve your company’s image and amplify its brand voice. Contact us, today, for a consultation.